The average selling price per item (including books, CDs and DVDs) is… First of all, be aware that booksellers and managers expect to be approached daily by authors. The best way to get in touch is simply to go and ask to talk to a manager and then present yourself as a local author. This is one of the times when your book is judged on its cover, if professional production is incredibly important. The manager will probably flip through your book and try to detect errors. If he passes the Dawn Globe test, your next step is simply to ask if the store would be ready to carry some of your books. Be sure to mention any important media appearances or something else that could, as far as possible, be requested at the request of your book. Over the years, I have expressed my opinion that bookstores are one of the worst places to sell books. Personally, I don`t spend time or effort tracking the sale of bookstores. There are, however, exceptions to any rule. It can be nice to be able to tell colleagues that your book is available in a local store.
So it`s up to you to decide whether it`s worth it or not. It certainly can`t hurt to place your books in a few stores, but it probably won`t lead to fame and happiness! However, not all stores will be willing to buy the books directly from you. Many will ask that you offer them on the air, and they will pay for them once the books are sold. In the grand scheme of things, this is a small compromise in exchange for shelves in your local store. But if you sell your books on the air, you should receive something in writing. Stores often have their own delivery contract, but you should have prepared your own deal only in case. I`ve compiled a free Word agreement that you can download and edit for your needs. Note that this is not a legal document prepared by a lawyer, but it is a good start for this type of agreement. The standard discount for bookstores is usually 40% off the sale price of your book.
So if your book is on sale for $14.99, you can deduct 40% of the price ($6.00), and the balance is what the store pays you for each book sold ($8.99). You are sometimes asked to sell your books at 50% off the retail market, which is a standard discount for other types of retailers such as souvenir shops, grocery stores and restaurants.